Beauty as an industry is one of the biggest in the world, bringing in billions on a yearly basis. This is because regardless of nationality and upbringing, most people, especially women, want to look good. This has given rise to many billion-dollar beauty brands around the world that continue to make headlines and set trends within the industry.
Obviously, all brands are not created equal and some brands have proven to be more profitable and culturally influential than others, globally or in certain regions. Here are the most popular beauty brands in the world:
MAC: This Canadian cosmetic company has been dominating the industry for decades now and are known especially for their lipstick brands with classic shades such as the Ruby Woo. They have also launched limited-edition collections with celebrities like Lorde, Nicki Minaj, and the late singer Aaliyah.
These factors, among others, have enabled the brand to achieve staying power long after its launch, with billions of dollars in revenue, reported year after year. The brand is stocked in not only their own flagship stores but also popular fashion and beauty retailers like Nordstrom, Bloomingdales, and Macy's.
Bobbi Brown: Bobbi Brown cosmetics was founded in 1990 by an American makeup artist of the same name. It began with 10 lipstick shades under the name Bobbi Brown Essentials which was sold at Bergdorf Goodman. Five years later, the company was acquired by global beauty giant Estee Lauder and has continued to expand ever since, with foundation, perfumes, and other forms of cosmetics.
The brand has dozens of flagship stores around the world and has seen its popularity endure over time. While the founder Bobbi Brown has since left the company, it has remained popular even among the new generation.
L’oreal: L’oreal is one of the most recognizable makeup companies in the world, and for good reason. It is the world’s largest cosmetics company and its influences stretch across cosmetics, skincare, hair color, and perfume. A publicly listed company, the French brand’s products are sold practically everywhere that cosmetics are sold globally, bringing in billions a year.
Beyond just commercial popularity, its products are considered to be the best in terms of quality and this makes them often very high priced. Among its subsidiaries are NYX cosmetics, Maybelline, Lancome, and Garnier, only further emphasizing how powerful the company is in the world of beauty.
Revlon: Founded in 1932, Revlon cosmetics is one of the oldest cosmetic companies still in existence and specializes in makeup, skincare, fragrances, and personal care. Besides its very successful makeup divisions, it also has various subsections such as Elizabeth Arden and Britney Spears fragrances which have also been popular over the years. The company reports revenue in the billions of dollars each year and shows no signs of slowing down.
Among the top cosmetics companies in the world, these are at the top of the chain. These companies are not only the makers of trends in the beauty industry but are also some of the most profitable.